Sustainability: The New Normal, lufthansa magazin

Report: Sustainability – The New Normal

Media: Lufthansa Inflight Magazine 2018

Sector: Sustainability

Publication Date: December 2018

Sustainability: The New Normal


Sustainability has never been higher on the agenda of both corporates and consumers than it is today. Sustainable agriculture, energy and tourism have long been in the mainstream, but today sustainability can be seen in everything, from finance and consumer goods, to education and transportation. Companies that are able to accommodate a more conscious view are seeing the benefits as more and more consumers are basing their buying choices on the sustainable practices of a brand and its products, with many companies doing what few thought possible – being sustainable and profitable.

Report Content

Sustainability: The New Normal

Long being perceived as a nice-to-have and not a must-have, sustainable practices have moved from the margins into the mainstream.

Creating a Sustainable Future

Running a profitable business goes hand in hand with being environmentally and socially responsible, says Dirk Voeste, Vice President Sustainability Strategy at BASF.

Report Sponsors

BASF logo

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.