Report: Invest in Malta
Media: Lufthansa Inflight Magazine 2018
Publication Date: November, 2018
Meet me in Malta where the Impossible is Possible
As one of Europe’s sunniest meeting destinations, Malta is playing host to large-scale conferences and more intimate gatherings alike. Don’t underestimate this small island nation, the country has all the attractions and facilities of big city destinations.
Business meetings in Malta offer the chance to explore some of the island’s most beautiful treasures and experience the charms of a truly Mediterranean lifestyle. Excellent facilities, year – round good weather and convenient connections to Europe’s major airports make Malta a dream destination for incentive planners and conference organisers. Conventions Malta, tasked with promoting Malta as a Meetings, Incentives, Conferences and Events (MICE) destination, has adopted an ‘access-all-areas-strategy’, meaning the country is throwing its doors wide open and making some of the world’s most spectacular locations available to event planners. Any location can be transformed into a formidable event space — with even the poshest, swankiest and most iconic venues in the country being on the map. That’s why companies and organisations such as the EU, the Commonwealth, WHO, UNDP, Microsoft, IBM, Bayer, Roche, Cable & Wireless, Cadbury, Sony, Dell Computers, Ericsson, UPS, Opel, Deutsche Telecom and many others have already chosen Malta as their meeting place.
From the traditional to the unconventional, Malta boast an impressive selection of inspiring venues. While special conference centres can accommodate up to 10,000 delegates, there are also a variety of smaller meeting spots, along with a selection of fine dining and top headliner entertainment. From the 16th century Mediterranean Conference Centre in Valletta, to magnificent castles and impressive fortifications, adding a historical accent to any function is easy in Malta. Valletta, the jewel in Malta’s crown, which is the 2018 European Capital of Culture, offers one of the most stunning backdrops imaginable. Malta, in essence, does not need to ‘disneyfy’ itself – it got the real thing. Theme parks, village squares, most beautiful, over- the-top yachts and exclusive sea-front properties are available for a more upmarket kind of feel.
Conventions Malta offers a variety of services designed to help event organisers. The agency is the first touch point for planners looking at Malta and can connect them with pre-qualified service providers, including professional destination management companies (DMCs), hotels, facilities, venues, audio visual companies, exhibition stand designers and event organisers.
In fact, Malta’s MICE infrastructure means businesses find everything they need. From 4- and 5-star hotels and international brand names, to smart business hotels, boutique palazzos and no-frills accommodation, Malta has an extensive range of options to suit every preference. All of them are located a stone’s throw away from the airport. One of the country’s main strengths is its connectivity with all the major European cities. Travel times vary from three hours (from London) to just one hour (from Rome). Another delightful factor is the great value for money that the island offers.
Where the Fun Begins
Malta’s compact size allows groups and delegates to fit business and pleasure activities into a packed itinerary. They can make the most of their stay and enjoy the best of Malta’s UNESCO-listed baroque glories, historical sites, cultural and musical events, shopping and mouth-watering food — all within a short distance from each other. Malta’s glorious Mediterranean climate also allows plenty of outdoor activities and sports of all types throughout the entire year that can add a fun note to any corporate retreat.