Report: Future Sports & Outdoor

Media: Lufthansa Inflight Magazin

Sector: Future Sports & Outdoor

Publication Date: 2020

Future Sports & Outdoor

Feature Overview

The Future Sports and Outdoor report offers exclusive access to a captive audience of 6 million consumers who fly with Lufthansa every month. Rated as the wealthiest travelling audience in the world, Lufthansa Magazine readers are the ultimate target buyers for outdoor and leisure brands. With 2.1 million business travellers, Lufthansa Magazine gets you on the radar of corporate leaders of the most influential retail and distribution networks.

Report Content

The Advent of Value-Based Care Models

Medtronic is committed to working with the health community to better leverage technologies and services that improve patient outcomes, integrate care delivery and support the global shift toward value-based healthcare, says Rob ten Hoedt, Medtronic’s Executive Vice President.

Going Digital: Advancing the Future of Health

GE Healthcare has developed NASA-style command centres for hospitals allowing them to monitor critical data in real time to ensure efficient patient care. Kieran Murphy, Global CEO of GE Healthcare, talks about the benefits of artificial intelligence while sharing his vision of the digital healthcare transformation.

Addressing the Global Antibiotics Crisis

The global burden of infections resistant to existing antimicrobial medicines is growing at an alarming pace while major pharmaceutical companies are backing away from developing new antibiotics. We spoke with Marc Lemonnier of Antabio, one of only a handful of private firms dedicated to new antibiotics R&D.

Next-Generation Technologies for Veterinarians

Covetrus has been harnessing digital technologies to assist pet owners in staying on top of the care of their pets by promoting a frictionless engagement with vets and connecting data-driven insights to a pet’s medical record.

Giving Micro-Fabrication a New Meaning

From bio-pacemakers to micro-robots manoeuvring the bloodstream – Lithuanian company Femtika is producing 3D micro- and nano-structures by applying very advanced fabrication techniques. Vidmantas Sakalys, Femtika’s CEO, outlines the company’s plans and shares his view on emerging trends in nanomedicine.

Generics Vital to Reduce Healthcare Costs

Generic drugs are typically cheaper than brand-name pharmaceutical products; they free up healthcare budgets to finance the next wave of innovation and the development of new drugs, says Berit Lindholm, President and CEO of Bluefish Pharmaceuticals.

Advances in Anaesthesia are Supporting Smarter Healthcare

Primex Pharmaceuticals is spearheading a new lean pharmaceutical business model with big plans to expand in paediatrics and orphan pharmaceuticals. Primex’ CEO, Alan Knox, says there’s a huge demand for low-dose but effective anaesthesia products that is currently unmet.

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To advertise in this record contact

GARVAN
KEATING

Project Manager

Email. [email protected]

Tel. 21 2345 6789 / 9907 5678

2019-11-06T11:22:22+00:00

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