Report: Future Sports & Outdoor

Media: Lufthansa Inflight Magazin

Sector: Future Sports & Outdoor

Publication Date: 2020

Future Sports & Outdoor

Feature Overview

The Future Sports and Outdoor report offers exclusive access to a captive audience of 6 million consumers who fly with Lufthansa every month. Rated as the wealthiest travelling audience in the world, Lufthansa Magazine readers are the ultimate target buyers for outdoor and leisure brands. With 2.1 million business travellers, Lufthansa Magazine gets you on the radar of corporate leaders of the most influential retail and distribution networks.

Report Content

A Netflix Model for Healthcare

Kris Sterkens says the healthcare system needs to transition from treating disease to preventing illness and could well adopt a Netflix model whereby payers take out a subscription and spread their payments for costly therapies over a number of years.

The Digi-Med Revolution is Here

Proteus Medical Health has invented the world’s first digital pill, with a view to surmounting the problem of patients failing to take medicines as prescribed. Andrew Thompson explains how the collection, analysis and application of data will be central to the new health economy.

Unleashing the Power of Artificial Intelligence

Mark O'Herlihy explains how and why machine learning will be fundamental to the healthcare of tomorrow, admitting that there is still a great deal of work to be done to demystify the role of new technologies by identifying proven results and best practice.

Champions of Protein Production

“We are years ahead of any competitor that may appear in the future,” says Claudia Jimenez, General Manager of biotech company ALGENEX, which uses moths to develop vaccines.

The Art of Reprogramming the Immune System

Micro-immunotherapy can be used as supportive therapy for diseases which are the consequence of an imbalance in the immune system and has far fewer side effects than other treatments, explains Ian Wilders, Labo’Life’s Group CEO.

Transforming Animal Health

Laurent Monnerat of Zoetis explains how digital disruption is having a considerable impact on how animal health is being practiced.

Taking Pharma Digital

Michael Schmelmer, CFO at Boehringer Ingelheim outlines his firm’s efforts to excel in pharma’s digital future and the abundant opportunities that lie therein.

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