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Report: Future Sports & Outdoor
Media: Lufthansa Inflight Magazin
Sector: Future Sports & Outdoor
Publication Date: 2020
Feature Overview
The Future Sports and Outdoor report offers exclusive access to a captive audience of 6 million consumers who fly with Lufthansa every month. Rated as the wealthiest travelling audience in the world, Lufthansa Magazine readers are the ultimate target buyers for outdoor and leisure brands. With 2.1 million business travellers, Lufthansa Magazine gets you on the radar of corporate leaders of the most influential retail and distribution networks.
Report Content
The Advent of Value-Based Care Models
Medtronic is committed to working with the health community to better leverage technologies and services that improve patient outcomes, integrate care delivery and support the global shift toward value-based healthcare, says Rob ten Hoedt, Medtronic’s Executive Vice President.
Going Digital: Advancing the Future of Health
GE Healthcare has developed NASA-style command centres for hospitals allowing them to monitor critical data in real time to ensure efficient patient care. Kieran Murphy, Global CEO of GE Healthcare, talks about the benefits of artificial intelligence while sharing his vision of the digital healthcare transformation.
Drone Delivery Solves Last Mile Medical Challenge
Zipline, a drone operator specialising in delivery of medical supplies
Addressing the Global Antibiotics Crisis
The global burden of infections resistant to existing antimicrobial medicines is growing at an alarming pace while major pharmaceutical companies are backing away from developing new antibiotics. We spoke with Marc Lemonnier of Antabio, one of only a handful of private firms dedicated to new antibiotics R&D.
Next-Generation Technologies for Veterinarians
Covetrus has been harnessing digital technologies to assist pet owners in staying on top of the care of their pets by promoting a frictionless engagement with vets and connecting data-driven insights to a pet’s medical record.
Giving Micro-Fabrication a New Meaning
From bio-pacemakers to micro-robots manoeuvring the bloodstream – Lithuanian company Femtika is producing 3D micro- and nano-structures by applying very advanced fabrication techniques. Vidmantas Sakalys, Femtika’s CEO, outlines the company’s plans and shares his view on emerging trends in nanomedicine.
Generics Vital to Reduce Healthcare Costs
Generic drugs are typically cheaper than brand-name pharmaceutical products; they free up healthcare budgets to finance the next wave of innovation and the development of new drugs, says Berit Lindholm, President and CEO of Bluefish Pharmaceuticals.
Advances in Anaesthesia are Supporting Smarter Healthcare
Primex Pharmaceuticals is spearheading a new lean pharmaceutical business model with big plans to expand in paediatrics and orphan pharmaceuticals. Primex’ CEO, Alan Knox, says there’s a huge demand for low-dose but effective anaesthesia products that is currently unmet.
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