Report: Future Sports & Outdoor
Media: Lufthansa Inflight Magazin
Sector: Future Sports & Outdoor
Publication Date: 2020
Feature Overview
The Future Sports and Outdoor report offers exclusive access to a captive audience of 6 million consumers who fly with Lufthansa every month. Rated as the wealthiest travelling audience in the world, Lufthansa Magazine readers are the ultimate target buyers for outdoor and leisure brands. With 2.1 million business travellers, Lufthansa Magazine gets you on the radar of corporate leaders of the most influential retail and distribution networks.
Report Content
Cannabis: A Drug of Immense Medical Value
Mark Ware, Chief Medical Officer at Canopy Growth Corporation, shares his vision for the future of the medical cannabis sector and says there is massive patient demand; however, research and clinical trials have yet to catch up to position cannabis as a respected medical product.
A Changing Risk Appetite
Report: A Changing Risk Appetite Media: Financial Services Sector: Financial Services Interview with Joseph Cuschieri, CEO, Malta Financial Services Authority (MFSA) A Changing Risk Appetite In April 2018, you took over the CEO position with the aim of implementing [...]
Getting into Shape: Outdoor Industry is Gearing up to Connect with a New Generation of Consumers
Mark Held, President of the European Outdoor Group, says companies which go beyond producing products and focus more on improving the outdoor experience can turn current industry challenges into opportunities and pave the way for a more sustainable future for the sector.
Bringing Sustainability into the Boardroom
Sustainability or environmental, social and governance (ESG), is increasingly on the minds of investors and other key stakeholders - which means corporate boards must be ready to respond when asked about their sustainability performance.
Making Sustainable Living Possible and Desirable
Sustainable living requires not just new products and services, but a shift in the type of “good life” that we aspire to, says Julian Hill-Landolt of the World Business Council for Sustainable Development (WBCSD).
Water Scarcity: A Major Business Risk
New technologies and a circular approach to water management offer great opportunities to preserve the most vital resource, says Tom Williams of the World Business Council for Sustainable Development (WBCSD).
Delivering Real Business Solutions for Sustainability Challenges
The World Business Council for Sustainable Development (WBCSD) works with companies that have understood there can be no more business as usual. Backed by 200 of the world’s leading corporates, the organisation forges a pathway for a sustainable future. Peter Bakker, President and CEO of WBCSD, explains how.
Human Rights and the Robot Revolution: Developing a Positive Vision for the Future of Work
Advances in automation and Artificial Intelligence are transforming the world of work at an unprecedented rate. We spoke to Kitrhona Cerri and Davide Fiedler of the World Business Council for Sustainable Development (WBCSD) about how companies are preparing for the future of work.
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