Sustainability, Lufthansa Magazin

Report: From Niche Market to Profit Driver

Media: Lufthansa Inflight Magazine 2019

Sector: Sustainability

Publication Date: 2019

About the Feature

Today’s consumers and corporate buyers are giving increased importance to responsible production practices and brand ethics when purchasing products and services. Sustainability initiatives can provide companies with a real competitive advantage and have a direct impact on profitability. the feature will share examples of brands that are already implementing sustainable practices – from major manufacturers looking to minimise waste, material usage and packaging, to technology firms working on reducing energy consumption. It will offer innovators an opportunity to present and showcase their products, projects and applications, while inspiring, engaging and equipping today’s business leaders and consumers with the knowledge they require to opt into sustainability.


Report Content

Bringing Sustainability into the Boardroom

Sustainability or environmental, social and governance (ESG), is increasingly on the minds of investors and other key stakeholders - which means corporate boards must be ready to respond when asked about their sustainability performance.

Making Sustainable Living Possible and Desirable

Sustainable living requires not just new products and services, but a shift in the type of “good life” that we aspire to, says Julian Hill-Landolt of the World Business Council for Sustainable Development (WBCSD).

Water Scarcity: A Major Business Risk

New technologies and a circular approach to water management offer great opportunities to preserve the most vital resource, says Tom Williams of the World Business Council for Sustainable Development (WBCSD).

Delivering Real Business Solutions for Sustainability Challenges

The World Business Council for Sustainable Development (WBCSD) works with companies that have understood there can be no more business as usual. Backed by 200 of the world’s leading corporates, the organisation forges a pathway for a sustainable future. Peter Bakker, President and CEO of WBCSD, explains how.

Finding Solutions to the Climate Crisis

Some countries are not living up to climate change commitments, and companies that are setting their own targets to reduce their carbon footprint are asking governments for policy coherence and stable long-term plans, says Maria Mendiluce of the World Business Council for Sustainable Development (WBCSD).

Fixing the World’s Food System

We have two to five years left to transform our food system at a global scale according to Alison Cairns, Director of the Food Systems Transformation at World Business Council for Sustainable Development (WBCSD).

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Past Report Content

Sustainability: The New Normal

Long being perceived as a nice-to-have and not a must-have, sustainable practices have moved from the margins into the mainstream.

Creating a Sustainable Future

Running a profitable business goes hand in hand with being environmentally and socially responsible, says Dirk Voeste, Vice President Sustainability Strategy at BASF.

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