Sustainability, Lufthansa Magazin

Report: From Niche Market to Profit Driver

Media: Lufthansa Inflight Magazine 2019

Sector: Sustainability

Publication Date: 2019

About the Feature

Today’s consumers and corporate buyers are giving increased importance to responsible production practices and brand ethics when purchasing products and services. Sustainability initiatives can provide companies with a real competitive advantage and have a direct impact on profitability. the feature will share examples of brands that are already implementing sustainable practices – from major manufacturers looking to minimise waste, material usage and packaging, to technology firms working on reducing energy consumption. It will offer innovators an opportunity to present and showcase their products, projects and applications, while inspiring, engaging and equipping today’s business leaders and consumers with the knowledge they require to opt into sustainability.


Report Content

Circular Economy: Reduce, Reuse and Recycle

From waste to value – circular economic models go beyond the ‘take-make-dispose’ principle to ensure products are given a new lease of life, says Brendan Edgerton, Director of Circular Economy at the World Business Council for Sustainable Development (WBCSD).

Sustainable Cities: Collaboration Matters

In order to achieve true sustainability, cities need holistic visions, brave leadership and open collaboration, says Roland Hunziker, Director of the Sustainable Buildings & Cities Programme at World Business Council for Sustainable Development (WBCSD).

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Past Report Content

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