Report: Future Sports & Outdoor
Media: Lufthansa Inflight Magazin
Sector: Future Sports & Outdoor
Publication Date: 2020
Feature Overview
The Future Sports and Outdoor report offers exclusive access to a captive audience of 6 million consumers who fly with Lufthansa every month. Rated as the wealthiest travelling audience in the world, Lufthansa Magazine readers are the ultimate target buyers for outdoor and leisure brands. With 2.1 million business travellers, Lufthansa Magazine gets you on the radar of corporate leaders of the most influential retail and distribution networks.
Report Content
A Netflix Model for Healthcare
Kris Sterkens says the healthcare system needs to transition from treating disease to preventing illness and could well adopt a Netflix model whereby payers take out a subscription and spread their payments for costly therapies over a number of years.
The Digi-Med Revolution is Here
Proteus Medical Health has invented the world’s first digital pill, with a view to surmounting the problem of patients failing to take medicines as prescribed. Andrew Thompson explains how the collection, analysis and application of data will be central to the new health economy.
Unleashing the Power of Artificial Intelligence
Mark O'Herlihy explains how and why machine learning will be fundamental to the healthcare of tomorrow, admitting that there is still a great deal of work to be done to demystify the role of new technologies by identifying proven results and best practice.
Champions of Protein Production
“We are years ahead of any competitor that may appear in the future,” says Claudia Jimenez, General Manager of biotech company ALGENEX, which uses moths to develop vaccines.
Decentralising the Hospital and the Rise of ‘Home Care’
Stephan Sturm, Global CEO of Fresenius Group, says that we are fast approaching a new world of care, with a much stronger focus on prevention and more personalised treatment pathways.
The Art of Reprogramming the Immune System
Micro-immunotherapy can be used as supportive therapy for diseases which are the consequence of an imbalance in the immune system and has far fewer side effects than other treatments, explains Ian Wilders, Labo’Life’s Group CEO.
Transforming Animal Health
Laurent Monnerat of Zoetis explains how digital disruption is having a considerable impact on how animal health is being practiced.
Taking Pharma Digital
Michael Schmelmer, CFO at Boehringer Ingelheim outlines his firm’s efforts to excel in pharma’s digital future and the abundant opportunities that lie therein.